Pepsi LIV’n is a concept I helped pitch to Pepsi alongside the CMN team that is a Pre-Superbowl event meant to wow even the biggest celebrities. The RFP from Pepsi was given to CMN after seeing their previous work with the Coca-Cola brand. They liked the celebrity pull of this past event and were hoping to replicate it for themselves. While Pepsi is typically seen as “the people’s drink” this would be an opportunity for them to really capitalize on the notability of their half time show while expanding upon their celebrity connections as well.
Our concept, Pepsi LIV’n (in reference to Super Bowl 54), is a huge Miami party in the heart of the bay at a mansion/beach/yacht location. While our point of parity was pretty clearly the scale and excitement behind the idea, our points of difference included some of our own knowledge and connections that could help set up a concert on the beach with big name Spanish artist Bad Bunny and a real location that would allow us to have enough space to host what on paper looks no more than a dream.