Listermann Brewing Company is a bar and brewery located in the Norwood neighborhood of Cincinnati, Ohio. Upon the announcement of a new New England Style IPA, they teamed up with ILS Innovative Labeling Solutions and Xavier University to host a label design competition. A judge’s panel consisting of the head graphics professor at Xavier, head graphics manager at ILS, and Listermann’s GM Jason Brewer would select four winners to appear in the new 4-pack.
Seeing as the beer was not yet created at the time of the competition and I was not yet of age to drink, I had to concept my design based solely on the styles and interests of the Brewery. I also knew that it would be a NE Style IPA, so I did research on colors, flavors, smells, etc. Finally, my research concluded with getting in contact with the labeling company in order to understand what the possibilities where for a creative can.
My solution cleverly combined the Brewery’s obsession with old school hip-hop, the labeling company’s ability to do semi-metallic printing, and the soft chalky color palette of the IPAs to create the final design. The parody of the Beastie Boy’s Album “Licensed To Ill” won me a top placement in the competition and I was selected as one of the four designs to be produced and appear in-stores.
"Believing got us nowhere without also doing." -Me
I am a new graduate from Xavier University in Cincinnati, OH. I love working with people of all kinds. Please contact me if you are interested in working together.