The resulting plan utilized various street festivals and celebrations in the respective cities that the campaign would take place. Combining several techniques, Sprint would create a pop-up tent that would allow consumers to come and sign up for the plan. The content of each add focused around the details of the plan while the slogan gave a personal touch by using colloquial terms from each country for answering the phone.
We created height around the tent using floor banners and built distance for visibility using wearable banners for the employees. Handouts for people would include fans with the various flags from each country on them and information about the plan on the back so that they were always looking at it as they walked around the hot festival grounds. Finally, a giveaway would be available to sign up for at the tent as well and the winner would be announced at the end of the evening on the mainstage.
"Believing got us nowhere without also doing." -Me
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