Skill Focus: Print Design (Illustrator, InDesign)
Outcome: The final design went beyond utilizing many of the previous brand elements and built/established a few new ones as well. In particular, the pattern present on the covers and in the corners of many of the pages was new to the ICBG brand. Color scheme was newly introduced just prior to this project in early 2020. Page layouts were updated and streamlined in order to make updating the Annual Report in future years much easier.
If I had another chance, what would I change? Something that was not brought up until later versions of the draft process was the fact that this document would only be displayed as a digital PDF in single-page format. This was different from previous years due to COVID, but was not something I considered before designing. If given another chance, I think I would have suggested from the beginning the possibility of designing a more interactive web version of the information and ditching the booklet design for a year.
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"Believing got us nowhere without also doing." -Me
I am a new graduate from Xavier University in Cincinnati, OH. I love working with people of all kinds. Please contact me if you are interested in working together.