Phone service providers often struggle to find new customers because it is simply not a product that changes very often. As a result, many of Sprint’s promotions rely on creative activation strategies as a way to pull customers into their store and boost sales. While interning at CMN (Cárdenas Marketing Network), I was given an opportunity to create one of these activations from start to finish based on their ‘Sizzling Saturday’ campaign. The solution my team asked me to create was an app for users to play in-store that started with a simple data collection and ended with a fun ‘cash grab’ prize.
Dertermined to push the app’s abilities to their limit, I chose to add animations in the transitions, backgrounds, and burgers. These animations, while simple, give the app a more engaging experience than past activations which had only been using flat buttons and non-moving graphics. The progression from start to finish is straight-forward and user-friendly in order to allow customers to complete the activity in a quick and painless manner. Moreover, small elements of creativity shine in elements such as a burnt burger when the user does not receive a prize. These give the app more personality than your average activation and excite the customer about the brand.
Note: ALL VIDEOS ARE FPO ONLY. These are not screen grabs of the actual app in action; simply demonstrations of what was shown to the client during the final pitch. The final approved app does not include the data collection and is simply the burger-flipping game element. The final app was used in promotions at 11 different Sprint stores across the US including at least one location in Hawaii. Code for the app was created by Mozeus Worldwide; all other elements were built by myself.