Coco2 is a mock brand of carbonated coconut water that’s goal is to provide a fun, fresh alternative to many of the more unhealthy juices and sodas currently on the market. The brand targets the health-conscious and outgoing crowd that is looking to stay hydrated on the go.
The brand focuses on a few major appeals:
Exciting, social fun
modern & trendy aesthetics
Using these elements, it successfully reaches our target audience and caters to their wants and needs from a brand. Furthermore, it separates our product from competitors such as Vita Coco or Kalena who struggle to pose coconut water as a fun or trendy item for the younger audience.