Entrepreneurship, Data Collection, & Creative Development

Advertising

 

Before Creation, There’s Ideation.


A majority of my school career has focused not just on physical craft, but on the creative process and its ties to marketing. Here you will find a variety of projects from my work as an advertiser. These are meant to highlight the concept over the collateral and showcase my skills as someone who understands both the creative and analytical world.

(reel clip by: Connor Dermody)

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Sprint International Plan

Last Summer, Sprint released a new International Plan targeted at a few specific Latin American countries. The company is looking for a way to advertise the plan that is direct and will target each specific group and not just the umbrella “Hispanic” community.

 

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Pepsi Superbowl LIV’n

Pepsi LIV’n is a Proposal to Pepsi for a Pre-Superbowl event meant to wow even the biggest celebrities. The event highlights the city’s strengths, the (CMN) agency’s strengths, and brand strengths to create the best possible result.

 

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The XU Doughnut

One student’s prank is another’s greatest marketing project. Started after taking a photo of a donut placed on the D’artagnan’s pointer finger, @The_XU_Doughnut became an incredible marketing tool for Xavier University on Instagram.

 

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Roanoke House Venue

An entrepreneurship project that transformed a college house into a music and event-hosting venue. The project filled an uncaptured market in the neighborhood with no local establishment within walking distance of campus.

 

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Coco2

Coco2 is a mock brand of carbonated coconut water that’s goal is to provide a fun, fresh alternative to many of the more unhealthy juices and sodas currently on the market. The brand targets the health-conscious and outgoing crowd.

 

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Airheads Social Media

Airheads is one of the world’s largest confectionary candy brands and are looking to expand their presence on social media. This campaign idea puts a twist on the classic “shrinking airheads” trick and turns it into a viral TikTok Challenge.

 

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Razor Worldwide Scooters

Regardless of the trust and nostalgia built up around the Razor brand, the company has been falling behind in the new Urban Motor Scooter trend. They are in need of a new campaign that highlights and reminds consumers of its reliable history.

 

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